YOUR FAMILY. YOUR STORY.

Parents or adult caregivers with a child under age 4 who live in the contiguous 48 U.S. states can apply. Alaska and Hawaii are not eligible. You'll need access to a vehicle, an appropriate child car seat, and real family travel experience.

No minimum follower count is required. You don't have to show your face or your child's face. Previous WEMOH collaborators and families who purchased a WEMOH Baby Car Monitor may also apply. All applicants must agree to the program requirements. See existing-owner eligibility →

Apply from October 25 through November 30, 2026. Applications close on November 30 at 11:59 PM ET. WEMOH will review applications and contact selected families by email. Applying does not guarantee selection.

50 selected families will each receive one free WEMOH Baby Car Monitor, with one free product per household. WEMOH will assign the model based on the number of children in the household. Families cannot choose their monitor model. Shipping is limited to the contiguous 48 U.S. states (excluding Alaska and Hawaii). What happens after applying? →

Yes. Families who have previously collaborated with WEMOH, or independently purchased a WEMOH Baby Car Monitor, are welcome to apply. All families must meet the program requirements and be selected to participate.

Only newly filmed, original videos qualify. Videos delivered or published as part of an earlier collaboration cannot be reused in this competition. Monitor models are assigned by WEMOH based on the number of children; families cannot choose their model.

Families are selected and free WEMOH Baby Car Monitors are shipped on a rolling basis. If selected, you'll receive an email with next steps and shipping details.

Try your WEMOH Baby Car Monitor, create at least two new, different original vertical videos, and follow the TikTok posting or video-submission instructions. The TikTok view-count cutoff is December 20, 2026, at 11:59 PM ET. This is separate from the November 30 application deadline.

All program dates and times are in U.S. Eastern Time (ET).

Submit at least two different, newly filmed, original vertical videos featuring the WEMOH Baby Car Monitor. There is no maximum number of qualifying videos. Every video must show both installation and actual in-car use. Videos featuring only packaging, unboxing, or product-only footage do not qualify.

Videos previously delivered to WEMOH or published during an earlier collaboration cannot be reused. Smartphone footage is welcome; professional editing isn't required. Film while parked or ask a passenger to record. Never film or operate a phone while driving. See TikTok posting options →

TikTok is the only prize-counting platform. If your account has TikTok product-linking access, each entry video you post must include the corresponding WEMOH Baby Car Monitor product link.

If you do not have product-linking access, you must post at least one qualifying video on your own TikTok account and submit another, different qualifying video for publication with a product link on WEMOH's official TikTok account. Both your eligible posts and approved official-account posts count toward your household's total.

A family may use multiple TikTok accounts to publish different videos. Verified eligible views from all those videos are combined for one household entry. The same video must not be posted from multiple accounts to enter more than once, including posting it on a family account and then submitting that same video for WEMOH to repost. Each distinct qualifying video can count only once.

Instagram Reels and YouTube Shorts are optional, but their views do not count toward cash prizes. See verified view rules →

We total verified views of distinct, qualifying TikTok videos attributed to the same household, including approved videos published on WEMOH's official account. A video posted by both the family and WEMOH cannot be counted twice. The cutoff is December 20, 2026, at 11:59 PM ET; later views do not count. Views from Instagram, YouTube, and other platforms are excluded.

Only TikTok's official Promote tool is allowed for paid boosting. Families must proactively disclose each promoted entry video and provide its Promote records. Verified Promote views will count only after WEMOH confirms that the promotion complies with program rules.

Third-party view-boosting services, plugins, bots, or other artificial methods used to inflate views, likes, comments, saves, or shares are prohibited. If verified, the entire household is disqualified from both participation and prize eligibility. See cash prize tiers →

Winners are selected in order: first the $500 tier, then the $200 tier, then the $100 tier, using each family's total verified eligible TikTok views. Families who already win a tier are excluded from all later tiers. A family that reaches a higher tier's threshold but does not win that tier may still be considered for the next lower tier if eligible. One cash prize maximum per household.

Meeting a view threshold does not guarantee a prize. Award slots may remain unfilled. If tied view totals affect who wins, WEMOH will consider content quality, likes, comments, saves, and shares to determine the winning household.

In addition to cash prizes, winning families may become WEMOH Brand Family Ambassadors (priority collaboration families) and receive early-access opportunities to experience future WEMOH products.

Yes. If WEMOH provides your WEMOH Baby Car Monitor for free, clearly disclose the relationship in your content, for example: “WEMOH sent me this monitor for free.” Disclose other applicable incentives or paid promotion as well.

Participation includes a 60-day TikTok usage license for each qualifying finished video, covering permitted organic posts and advertising using the complete video without re-editing.

Your own optional Instagram and YouTube shares are welcome. WEMOH's reuse on Instagram or YouTube, edits, or usage beyond 60 days requires separate permission. Obtain consent from anyone who appears in your video and use commercially cleared music.

December 24, 2026. Winners will be announced after eligibility and TikTok view-count verification. Potential winners will be contacted at the email address they provided when applying.

Public results will use account handles or household IDs, not children's names or private contact information. Prize-payment details will be provided separately. Awards are subject to eligibility and verification.